The power of words

Sure, we’ve read the articles, but emotionally our reaction is how can “global warming” be bad? The word “global” is certainly innocent enough and “warming” is typically a good thing (hot chocolate, cookies, home fires burning). Seth Godin lays it all out for us in The problem with “global warming.” He’s talking about it from a marketing viewpoint. If we called it, for example, “Impending doom” – we’d probably get a lot more people excited. As it is, evangelicals have teamed with environmentalists – something I never thought I’d see.

So, next time you’re writing something, keep in mind the power of (the right) words. Think about it, would you order something called a toothfish? Well, the poor thing was renamed “Chilean Sea Bass” and is now overfished to the point of near-extinction.

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