Can you move from good to great?

Reading recommendation: Good to Great: Why Some Companies Make the Leap… and Others Don’t

Two key points:

1. Just because you’re good at something doesn’t mean you can be great. Which means some companies will have to stare cold hard reality in the face and make some difficult changes.

2. Both the great and comparison companies studied by the authors had strategic plans. The big difference was passion.

And for those in the social sectors, the authors have written a very short monograph that addresses your unique challenges. Good to Great and the Social Sectors: A Monograph to Accompany Good to Great

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